summary

·       Content marketing strategist, editor, and writer with extensive commerce and travel experience.

·       Published in outlets including the Washington Post, Forbes, BizBash, Apartment Therapy, and Where.

·       Author of 100 Things to Do in Puerto Rico Before You Die, published by Reedy Press.

·       Graduate of The Wharton School, University of Pennsylvania with dual concentrations in Marketing and Communication.

work experience

Amy Gordon Media LLC

Freelance Content Marketing Strategist, Editor, Copywriter; March 2009 - present

• Highly skilled at producing and editing engaging content to drive business objectives and reinforce brand identity.

• Conceptualize, write, and edit copy for all levels of marketing tactics, including branded websites, digital publishing, email campaigns, social media, experiential marketing, blogs, print advertising, and web advertising.

• Collaborate, ideate, and execute campaigns with agencies as well as directly with clients ranging from local mom-and-pop operations to multinational corporations.

• Past and current clients include Bacardi, Hyatt Hotels, Discover Puerto Rico, Mary’s Medicinals, The Property Brothers, Visit Philadelphia, and Discover the Palm Beaches.

• Extensive experience with WordPress, Squarespace, and GoDaddy content management systems. 

Travel Journalist; March 2009 - present

• Write about several aspects of travel for magazines, websites, blogs, guides, and newspapers.

• Past and current contributor to outlets including Washington Post, Forbes, BizBash, Apartment Therapy, and Where.

• Author of 100 Things to Do in Puerto Rico Before You Die, a guidebook published by Reedy Press in October 2019.

Apartment Therapy Media

Full-Time Freelance Commerce Editor, Apartment Therapy and The Kitchn; October 2020 – January 2023

• Planned, assigned, wrote, and edited commerce-driven articles and “best lists” for Apartment Therapy and The Kitchn, focusing on lifestyle and culinary content aimed at generating revenue through partner affiliate programs.

• Worked closely with editors across departments on idea generation, scheduling, research, execution, and tracking.

• Developed and maintained long-term relationships with freelancers and affiliate partners.

• Initial six-week temporary editing assignment evolved over more than two years, encompassing all aspects of commerce content strategy and execution.

Starwood Hotels & Resorts Worldwide

Manager/Senior Manager, Field Marketing; March 2007 – March 2009

• Planned and implemented marketing strategy to drive revenue at more than 20 hotels in New York and Maryland through advertising, paid search, guest communications, seasonal promotions, and ad-hoc opportunities.

• Managed company-wide marketing campaigns that included 200+ domestic and international hotels.

• Oversaw four managers who marketed more than 40 additional properties.

• Liaised closely with corporate brand teams, marketing partners, hotel management, and staff.

Showtime Networks Inc.

Manager, Online Marketing/Key Account Marketing; October 2005 – February 2007

• Planned and executed marketing activity between Showtime and its three largest cable and satellite affiliates. 

• Oversaw creation of co-branded advertising, direct mail, sweepstakes, and interactive content. 

 Coordinator, Affiliate & Sales Communication; August 2003 – September 2005

• Spearheaded effort to revamp affiliate e-mail program, resulting in a 300% increase in response rates.

• Oversaw conception, production, execution, and distribution of elaborate direct mail, DVDs, and VIP gifts.

 Magic Lantern, Inc.                                                                                 

Publicist; June 2002 – May 2003

• Worked in all parts of film publicity. Represented films at Toronto, New York, and Sundance Film Festivals.

• Wrote and edited materials including press kits and press releases. Maintained company website.

education

The Wharton School, University of Pennsylvania; Philadelphia, PA

BS in Economics, May 2002; Dual Concentrations in Marketing and Communication